Once a good scheme is devised, it might be a good thing to let all anglophone ex JW sites know and welcome as many as possible to join in together. Including contacting those who are SANS in the congos but don't come on the sites. Further than that, how about going to foreign language ex JW groups as well and make it world-wide?
Assuming the press will be informed of the protest, I do like the idea of stressing the human rights angle to them so that the unchristian and hurtful shunning can be exposed to the public